Villa Flora Parfums is a new brand of fragrances and fragrances, anchored in the light and naturalness of Provence.
For the creation of the logotype and graphic identity, we drew on the Roman heritage of the region.
The design of the logo is inspired by the Roman capital letter, treated in a dynamic way, playing on the rhythm created by the size and treatment of the letters, and light.
The O, enlarged, tilted in its weight on the back, reinforces this impression of name that dances.
The generosity of the letter, like a sun, illuminates the whole and calls attention to the name of Flora.
This identity aims to express the brand's mission: to transform the natural wealth of Provence into an expression of a daily lifestyle, respectful of nature and a vector of softness and intimacy.