![](https://agencepierrekatz.com/wp-content/uploads/2017/06/DESKTOP-project-image-PACK-1738-1260500.jpg)
Rémy Martin
Packaging identity.
We were commissioned to update the identity of this product specific to the American market, and that is characterized by a strong sense of tradition.
The label and coffret were entirely redesigned, with a profusion of visuals, emblems and historic text, in keeping with the emphasis on heritage: 1738 was the date of the royal edict authorizing Remy Martin to expand his vineyards, in recognition of his outstanding cognacs.
Rémy Martin
Packaging evolution.