Founded in 1969, Ca 'del Bosco is a producer of fine wines in Lombardy, known for its wines of Franciacorta, the most prestigious sparkling wine in Italy.
In order to strengthen its range of still wines and its image as a winemaker, the house wanted to launch two new references to replace its Curtefranca wines: Corte del Lupo Rosso and Corte del Lupo Bianco.
The path that leads from Erbusco to the estate of Ca 'del Bosco ("the house in the forest") was formerly called Val del Luf (Valley of the Wolf). It is this fantasy mixed with references to fairy tales and the protector figure of the wolf that has guided the creation of this new identity.
In order to give substance to this new story, we have introduced an engraving representing an imaginary view of the "castle" which highlights the singular architecture of the estate, nestled in the clearing of a wood, and guarded by the magical presence of two big wolves.
These protective wolves are inspired by a work of the collective Cracking Art composed of a pack of blue wolves that welcome visitors to Ca 'del Bosco from the roof of the estate.
The composition of the label was treated as the cover of a storybook: the engraving takes the form of a breakthrough on an idyllic landscape. The name Ca 'del Bosco is put forward like a title, and the name of Corte del Lupo appears as one of the chapters of this magical book. To further differentiate these wines, we chose a particular bottle volume, common to both wines, with supple and generous shapes.