In the coat of arms of the House, the major change occurs at the location of the monogram: that of Apolline Henriot, founder of the house, now appears in the shield.
This typical nineteenth century monogram evokes a voluptuous and baroque opulence, and imparts a more authentic character to the emblem. The structuring frame of the emblem, the coat, has been redesigned to evoke the splendor of a chandelier or the shape of a lyre. The silhouette of the emblem now evokes an "Opera Garnier"Second Empire spirit, rather than a mounted piece. The greyhounds, noble animals symbols of loyalty and luck, have been redrawn from archive pieces of the house, to find a more adult and athletic character.
We added more "flesh" to the letter of the name Henriot and removed the big capitals on the H and the T which gave the whole a useless emphatic character. The base letter comes from a classic character, chosen for its corpulence and brilliance. The letter has been elongated and fattened for greater presence.
The word "Champagne" is now written in a script, which evokes the handwritten letter and the hand of man. It was necessary to give this word that qualifies the House and the quality of its wines a more expressive and personal dimension. It brings the word Champagne a more unctuous, sensual, brilliant silhouette, and adds a dimension of pleasure which was previously absent from it. We are now in the personal and authentic trace, the roundness of which evokes the gesture of the hand, the vital breath, and a rhythm, a movement, which contrasts with an immobile identity of commercial enterprise.
The mention "House founded in 1808" has been reworked in an extremely readable character with its micro-serifs (letter endings) that give it a very contemporary look without losing historical density.