Twilly is the name of a silk ribbon made by Hermès. It is a versatile accessory, which in essence encourages the exploration of new uses and different types of personalization to define one's own style.
The logo of Hermès' new feminine perfume was conceived as the almost-androgynous name of a colorful, free-spirited girl.
The typography is inspired by the favorite font of cult NYC director Woody Allen, who used it in all his films. The T and the two disproportionate L in the name evoke the verticality and the rhythm of the cityscape. The logo also adds a cerebral dimension to the colored and eccentric identity of the bottle.