Our mission was to brighten the brand and the entire range, but also to strengthen the perception of brand's actual contemporaneity and expertise.
All colors were refreshed and chosen to match the characteristics of each wine. The luxurious feel is derived from use of materials and light which all add a sense of highly contemporary sophistication.
At the same time, the characteristic clean lines of the brand were asserted while still retaining elements of sensuality: smooth caps, oval labels and the iconic silhouette of the bottle on the coffret. The founding date is displayed across the width of the coffret.
The Blanc de Blancs is the flagship wine in the range and features the symbolic colors of light: white and gold.