In 2017, Groupe Bénéteau started the process of updating its identity, signifying a new phase in its development. This new identity is designed to be a more effective representation of the group and its values : passion, innovation and a spirit of conquest.
Without abandoning its understated appearance and unifying purpose, the new identity will also allow the group to communicate in a strong and contemporary way, through all media.
The Groupe Bénéteau signature now features a monogram, the "B" of the founder, which acts as the cornerstone of the logo. It is set against a stylized flag featuring three open lines to add movement.