Until the logo was redesigned, the brand identity used a script suggesting the signature of the chocolatier, an artisan tone faithful to the family ethos of the company.
The brand wanted to start a new phase of expansion and establish its reputation as an international company. We therefore created a logo for it which would convey its status as a benchmark product in Geneva, the capital of luxury.
We produced an emblem designed from the coat of arms of Geneva, and made the logo symmetrical and highly formal, evoking the authority of the great Swiss watchmakers.
The original wording "chocolats et cacaos" [chocolates and cocoas] was reintroduced to underline the fact that the firm still roasts its own cocoa beans.