Icelandic artist Erró wanted a logo for the permanent collection of his works in the Reykjavík Art Museum.
Pierre suggested using one of his preparatory drawings. The only constraint in the brief was replication of the museum's logo, four wooden stakes driven into the city harbour, symbolising the birth of Iceland. Used here, this symbol becomes a shout, an exclamation that might have come straight from one of the artist's works.
Design of the museum's stationery.