The oval shape was redesigned so that its appearance suggests a cameo rather than an egg.
The oak tree symbolizes power and posterity and was redesigned to make its foliage and roots more harmonious.
The red coloring was made denser, warmer and darker to create a sense of depth and grandeur.
Before, the mantle looked either like an old parchment or the hide of a dead animal. Our aim was to give the coat of arms a less rustic and aggressive appearance, making it more architectural, so that it acts as a kind of pediment with soft, curved and welcoming shapes.
The wolves have been given a more heraldic and less naturalistic appearance. Originally displaying an aggressive posture (ears flattened, eyes narrowed), they now stand on guard (ears straightened, eyes open). We included the furry upper chest of the wolves to replace the two cut-off heads, giving them the role of guardians rather than hunting trophies.
The Bouchard Père & Fils name was completely redesigned from an archive typeface, from which we took the A with its diamond point crossbar, and the unique ampersand (& sign) with its characteristic little beak.